At Ouravue, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect when you visit our website or make a purchase, how we use and share that information, and the choices and rights you may have regarding your personal data.
By using our website, you acknowledge the practices described in this policy, subject to any consent requirements and rights provided by applicable law.
Contact Us
If you have questions about this Privacy Policy, would like more information about how your data is handled, or wish to submit a privacy-related request or complaint, please contact us at:
Email: support@ouravue.com
Information We Collect
The information we collect depends on how you interact with Ouravue and the services you use.
Device and Browsing Information
When you visit our website, certain information may be collected automatically, including your IP address, browser type, device details, time zone, cookie data, pages visited, products viewed, and interactions with our website.
We use this information to ensure our website functions properly, improve the shopping experience, understand visitor behavior, and evaluate the effectiveness of our website. This information may be processed through Shopify and other analytics or technology providers we use.
Order and Payment Information
When you place an order, we collect information necessary to process and fulfill your purchase. This may include your name, billing address, shipping address, email address, telephone number, and payment-related information.
We use this information to process payments, confirm and fulfill orders, arrange delivery, send order updates, provide any included digital resources such as our New Mom Feeding Guide, communicate with you about your purchase, and help detect or prevent fraudulent transactions.
Payment information is handled through the payment providers and systems used by our store. We may share relevant order details with Shopify, payment processors, and shipping partners when necessary to complete your transaction.
Customer Service Communications
If you contact our support team, we may collect the information you provide, such as your name, email address, order details, and the contents of your message.
We use this information to respond to your questions, resolve order-related issues, review requests, and improve our customer service.
How We Use Your Information
Depending on your interactions with Ouravue, we may use your personal information to:
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Process payments and fulfill orders.
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Arrange shipping and provide tracking updates.
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Send order confirmations and other important service communications.
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Deliver digital products or resources included with your purchase.
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Respond to customer service inquiries.
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Detect, investigate, and help prevent fraud or unauthorized activity.
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Maintain, analyze, and improve our website and services.
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Send promotional emails where permitted and, when required, with your consent.
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Meet applicable legal, regulatory, accounting, and recordkeeping requirements.
How We Share Your Information
We may share personal information with trusted third parties when necessary to operate our business and provide our services.
These parties may include:
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Shopify: Our e-commerce platform provider, which supports our online store and related services.
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Payment providers: Companies that securely process transactions and help detect fraudulent payments.
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Shipping and fulfillment partners: Services that help prepare, transport, and deliver your orders.
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Analytics and advertising providers: Services that help us understand website activity and measure marketing performance.
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Professional advisers and legal authorities: Where reasonably necessary to comply with legal obligations, respond to lawful requests, protect our rights, or address fraud and security concerns.
Shopify's privacy practices are described at https://www.shopify.com/legal/privacy.
We do not share personal information indiscriminately. Information is shared as reasonably necessary for the purposes described in this policy, subject to applicable law.
Marketing and Advertising
We may send promotional emails about Ouravue products, offers, and updates where permitted by law. If you no longer wish to receive marketing emails, you can unsubscribe using the link included in those messages.
Even if you unsubscribe from promotional communications, we may still send essential messages relating to your orders, transactions, or customer service requests.
We may also use analytics and advertising services, including tools offered by Google or Meta, to understand how visitors use our website, evaluate advertising performance, and deliver relevant advertisements where permitted.
You can manage certain advertising preferences through your Google and Meta account settings. You may also find additional opt-out options at https://optout.aboutads.info/.
Available choices may vary depending on your location and the technologies used on our website.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to support essential website functions, remember shopping cart contents and preferences, improve site performance, and understand how visitors interact with our store.
Some cookies may also be used by analytics, advertising, or other service providers, depending on the features enabled on our website.
You can manage cookies through your browser settings and, where available, our website's cookie preference tools. Disabling certain cookies may affect shopping cart functionality or other website features.
Where required by law, we will request consent before using non-essential cookies or similar technologies.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill orders, provide customer support, maintain business records, resolve disputes, prevent fraud, and comply with applicable legal obligations.
Order and transaction records may need to be retained for accounting, tax, or other legal purposes even if you request the deletion of your personal information.
When information is no longer needed for a legitimate purpose or legal requirement, we will take appropriate steps to delete it or otherwise handle it in accordance with applicable law.
Your Privacy Rights
Depending on your location and applicable privacy laws, you may have the right to:
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Request access to the personal information we hold about you.
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Ask us to correct inaccurate or incomplete information.
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Request the deletion of certain personal information.
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Receive a copy of certain information in a portable format.
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Object to or request restrictions on particular uses of your information.
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Withdraw consent where processing is based on consent.
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Opt out of certain targeted advertising, sale, or sharing of personal information where applicable.
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Appeal a privacy request decision where required by law.
These rights are not absolute and may be subject to legal exceptions.
To submit a privacy request, contact us at support@ouravue.com. We may need to verify your identity before processing your request.
We do not sell personal information for money. However, certain advertising or analytics activities may be considered a sale, sharing, or targeted advertising under some privacy laws. Where applicable, we will provide the required disclosures and available opt-out options.
Children's Privacy
Ouravue's website is intended for adults making purchases for themselves or their families. Our website is not directed toward children, and we do not knowingly collect personal information directly from children where prohibited by applicable law.
If you believe a child has provided personal information to us inappropriately, please contact support@ouravue.com so we can review the situation and take appropriate action.
International Data Transfers
Because we work with e-commerce platforms and service providers that may operate in different countries, your information may be processed or stored outside the country where you live.
When required, we take appropriate steps to ensure that international transfers of personal information comply with applicable data protection laws.
Third-Party Websites
Our website may contain links to third-party websites or services. These websites operate independently and may have their own privacy policies and practices.
We encourage you to review the privacy policies of any third-party services you visit. Ouravue is not responsible for the privacy practices of external websites that we do not operate.
Changes to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect changes in our business practices, website features, service providers, or legal requirements.
When changes are made, we will update the “Last Updated” date at the top of this page. Any additional notice or consent will be provided where required by applicable law.
Contact Information
For questions, concerns, or requests relating to your personal information or this Privacy Policy, please contact us:
Ouravue Customer Support
Email: support@ouravue.com
We appreciate your trust in Ouravue and are committed to handling your personal information responsibly.